In today’s Internet landscape, if you want people to actually listen to what you have to say, you have to be able to convey that information in an interesting, but also very easy to read and digest fashion. Some people go for elaborate text explanations, while others focus on flashy videos. We, as species, respond exceptionally positively to visual stimuli and in our listicle-dominated digital landscape, some quick and easy-to-digest facts can go a long way.
That’s why using an infographic can be of great use to you and making your content more unique. The infographic bridges the attention span gap between the skimmer and the careful examiner as it provides essential information that’s segregated by topic, while still being extremely brief and to the point. In essence, an infographic is an extremely easy way to explain all of the core tenets of something in an effective and captivating manner.
What else can infographics do?
It’s unique content.
While it’s true that anyone can make a website, few people can indeed create a unique website. It’s easy to reword information from other sources and reuse pictures that have been circulated thousands of times already, but it takes special effort to stand out with your own content that people can associate specifically with your brand. People often search multiple web pages when searching now, and anything unique makes them more likely to stick with your page. An infographic is completely unique to your website and provides information to your users in a way that nobody else in your niche is doing. To this effect, infographic SEO can be employed to keep users on your page for longer, and some think that the mere act of having more unique images brings up your SEO score.
Perfect for skimmers
Have you ever been on a website that requires an absolutely staggering amount of scrolling just to get the gist of what’s on offer? People who want to quickly understand something before committing more time to it will often not be particularly enthused over having to put serious effort into searching and reading through a site. An infographic can completely mitigate this by quickly and efficiency putting down all of the information about your website or service in a way that uses visual space as best as it possibly can. This way, your users can quickly decide whether or not they’re interested in your particular product or service.
Shows you’re knowledgeable and trustworthy
If you’re willing to spend the time making a quality infographic, it shows that you’ve taken the time to properly understand the subject matter and present it in a way that other people can learn from. Instead of staying at a completely surface level amount of understanding, you’ve demonstrated that you’re an authority on the topic and your word can be trusted. It goes without saying why this is vital to the success of your brand.
Conclusion
Those are just some of the reasons why you should consider having an infographic made, and there are essentially no downsides to choosing to make one. They aren’t particularly time-consuming or difficult to think up, but they have lasting effects on whoever sees them. We live in the information age. If your information isn’t as easily digested as possible, your users will find somewhere else to find information from.
