In today’s world, the reputation your business has on online platforms has a lot of influence on the success or failure of a business. You just can’t ignore the online reputation management. Whether you are an online business or a physical business, your current and past clients says something about it and this information is shared on online platforms.
As a business owner, it is important to ensure that you are staying keen on the type of feedback that these clients are sharing. You need to have a good knowledge of how to reply even to the negative comments. While some negative comments can really hurt your business, failure to give a response can put a perception to your potential clients that the negative comments are true.
Proper online reputation management is one of the most effective ways of managing and improving your SEO. Great online reputation management will translate to an increased web traffic as well as high conversion rates.
In both the business or social world, you can never please everyone and while you cannot control what people will say, you can control how your business is seen by the potential clients by countering the negative comments. You can use the online review collection tool to easily detect any negative comment or reviews. Failure to properly manage your online reputation will have a great negative impact on your business.
Below are some of the most effective tips that you can use to have a strong reputation management.
Regularly check your online reputation.
The simplest way to know if your online reputation is negative or positive, it is to search for your brand name on the search engines, scan through the first two or three result pages. What kind of reviews do you see? Negative or positive? If you get some negative feedback to say in the sixth page, you do not need to worry much because it is the first two pages of the search engines that get the most traffic. Therefore you need to ensure that you have all the positive reviews and comments on these pages.
Seek to claim your business on local listing sites.
Since there are many people looking up for businesses online, you should ensure that your business is listed on your local top business listing websites. By doing this, your business will be more exposed to the local or targeted audience.
Ensure that your business reviews are monitored regularly.
A higher percentage of businesses allows customers to leave reviews and since you have no control on what customers say about your business, it is important that you should regularly check your online reviews, say once per week. This is a great way of ensuring that there are no negative reviews at early stages.
Never ignore negative reviews. Always respond.
Responding to negative comments from your clients shows other potential clients that you are concerned about the satisfaction of your clients. It shows that you listen to your clients and each of their feedback is important to you. Always ensure that your tone is calm and neutral. You should also be proactive in resolving any issue that you could be having with any of your clients.
Always ask for a positive feedback from your happy clients.
This is arguably one of the best and most effective ways of weakening any negative comments that your business could be having. It is recommended that you should seek to always ask your clients for a feedback. In case of a negative comment, seek to solve it with your clients before it is put on the public domain. However, focus on encouraging positive reviews from your clients.
