Since, Google focuses on user experience, it introduced the concept of featured snippets to provide a direct answer to the visitors when they put the query in the search box. With this new algorithm change, many companies have tried their best to be in the snippet section, but no one actually knows how it’s done. In this blog, SEO Experts at Soderman Marketing and Nidhi Yadav [Editor at GirlsSpecial.com] has revealed the 5 secrets to get your website content on the featured snippet.
1. Ensure Your Content Is Outstanding According To Google Guidelines
Produce rich content with an in-depth answer to what your customers are searching for. If your content does not answer your customers question you will not rank in the featured snippet. Backup your content with rich data and statistics. Content with researched data and in-depth knowledge is shared the most on social media. It also gives your customers a feeling that you have done a proper research before publishing the content. Read the content published by your competitor, find the missing points and develop a better content.
2. Incorporate The Main Keyword In Your Meta-title & The URL [Bonus: Keep URL Short]
After doing a proper keyword research, make sure to include it in the meta title and URL of your blog post. This helps the search engine understand what the page is all about. When a customer searches for a query on Google, the crawler scans millions of pages all over the internet and come up with the best results that match the exact query of the user. According to the research, a user always sees the URL before they decide which site to click on.
3. Adapt Social-Signals To Your Content
Social signals are the positive or negative signals that Google uses to rank your content on feature snippet. Google keeps a close watch on what type of content users are engaging with. If your content is liked and shared many times, your chances of showing on Google’s featured snippet increases. Create engaging content, give out free stuff like infographic templates, eBooks, power-point presentation template or anything relevant to your industry that might be useful to your customers. This will help build a strong relationship between you and your customer. They will engage with your content, comment about it and share it on social media.
4. Only Make Backlinks That Are From Guest Posts
Giving your website backlinks from an authority site through guest posts increases the credibility of your site. If an article on the authority site like Forbes mentions your website and gives a backlink, it increases the page authority and domain authority of your website. If a user comes across your website name on Forbes, he will definitely check your site because he trusts Forbes which in turn builds trust on your site. It also gives a message to the search engine that your website has a relevant content that might help users.
5. Increase Real Engagement Through Comments(On-site), Social Marketing etc.
Actively engage with your customers by replying in the comment section of your blog as well as on social media. This will help you win the trust of your customers and they will engage with your brand. Dedicate a team only for this purpose. Reply to your customer’s grievances, answer their questions and thank them for their appreciations. All these friendly gestures will send a message that your company is genuinely interested in solving their customer’s issues. It will improve your social signals as customers will engage, like and mention your brand on social media.
Google’s featured snippet will continue to improve as it gives a rich and direct answer to its users. Being a company you will have to understand what are your customers searching for and develop an in-depth content to address your customer’s pain point. If your content does not have the desired solution, you will fall back in the race. So produce a content that is user-friendly not search engine friendly.