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Seattle (WA) – Microsoft’s upcoming retail outlets targeting Apple’s stores will have a shiny new logo.
According to the filing with the United States Patent and Trademark Office, the new mark is designed for use in “retail store services and online retail services featuring computers, computer hardware, software, computer games, computer peripherals, portable music players and accessories, personal digital assistants, cell phones and accessories, video game consoles and accessories, webcams, books, clothing, back packs, messenger bags, computer bags and novelty items”.
The mark consists of four squares arranged in a rectangular grid. Each square is colored to form three square-shaped regions within the square, with the color of each region gradating from dark to light toward the center of the design. The upper left square design is red, the lower left square is blue, the upper right square is green and the lower right square is yellow. The squares are separated by blank space.
David Porter, Microsoft’s new corporate veep of Retail Stores, starts work today. Top of his agenda will be choosing locations for the new stores, which the company is already on record as saying will be ‘close’ to existing Apple Stores.
“We’re going to have some retail stores opened up right next door to Apple stores this fall,” COO Kevin Turner told a press conference last week.