Are you setting up an online shop or want to drive traffic to your existing store? Many of the techniques used to attract customers may rely on trial and error, but there are a few valuable changes you can make to your business’s website to make sure that you, and your customers, are getting the best from it.
Here are three ways that you can optimize your online store to drive traffic and boost your sales.
Make Your Website User-Friendly
One of the main things to consider is the customer’s experience when they land on your website. A customer is putting their trust in you when they make a transaction, so having an unprofessional website with typos and a confusing layout could prevent a them from going through with their purchase.
Avoid creating pages that have a high bounce rate by making it user-friendly. Your website must be clear and easy to navigate, even on a mobile device. With a growing number of people making their purchases on their phones, it makes good business sense to create a mobile-friendly site so that people don’t land on your page and then immediately leave.
Expand Your Delivery Options
Having a range of delivery options on offer when a customer reaches the checkout can be the deciding factor on whether they complete their transaction. 46.1% of consumers abandon their baskets at the payment stage, whether they think it’s too expensive or if there isn’t enough choice.
Make sure your business puts its trust in a courier service like InXpress. It can help you build a reputation for fast and reliable deliveries, which is something valued by customers, as well as giving you the tools to offer a range of different delivery options. Customers will be happy to pay more for services like Same and Next Day delivery if they know they can trust your business.
Drive More Traffic
Consider the ways that you can naturally drive traffic to your online store, so that you can convert those who are just browsing your website into customers. Ways you can do this include:
- Use your social media channels to promote your products, offer exclusive discounts and engage with your customers.
- Add regularly to your blog to attract customers to your page and establish yourself as a knowledgeable authority.
- Use Google Analytics to monitor which of your pages do better than others and what customers are searching for to optimise your pages.
Put your customer at the forefront – make your website user-friendly, with more choice for deliveries and valuable content for them to engage with. Following our three tips will help you get the most out of your online store, which is likely to lead to increased traffic and better sales.
