If you are truly into digital marketing, then SEO will not be a new term. You may even know how important it is to trigger your web’s presence. It is absolutely essential to improve your website’s search engine rankings.
SEO stands for Search Engine Optimization and the word speaks for itself. It ensures your website’s visibility and its content on search engine result pages. It is a term used to describe anything that is done to achieve this result from social-media marketing to link-building.
How does it help your business?
Optimizing your website for search engines is the key to generate more leads for your business. Here are some of the best lead generation companies you can consult but there are some SEO strategies that can be implemented to optimize your website and help generate more leads:
1. Optimize homepage and inner content
The most basic way to do this is find the right keywords. It is vital to gain attention of search engines and attract your targeted audience. Use long tail keywords which are phrases specific to your product. Whenever a customer is searching for something, they tend to keep it local and specific. Keep these long tail keywords so that search engines may point it towards you.
Another way is to make your website as much responsive as possible. Create a website that looks great on desktop as well as other devices. Make sure the design is sleek and usable for all devices, especially mobile phones.
2. Build an active blog
Blog is an essential part of SEO. Regularly posting blogs will provide fresh content, images, social engagement and keywords. Create the content on consistent basis. Publish useful content which is simple and easy to read. Throw in keywords in the content naturally. Make sure you do not stuff in keywords, keep it as natural as possible. Link it to your older content but in a relevant manner. However keep the links to a reasonable number as per Google’s recommendation.
3. Be active on social media
Social media is the king in this era. More active you are on social media, higher the tendency of it appearing on a search engine. Be sure to optimize your social media profiles and post to maximize your visibility. It is essential to be active on social media. There are different social media channels. Follow their norms and trends to make the most out of it.
4. Avoid common SEO mistakes
Stuffing your content with keywords that they show up in every other sentence can be a big mistake. You don’t want an unreadable content. However, following are most common mistakes people must avoid:
● Using the same font color as your background color will hide the text.
● Make sure to set your link to nofollow if you want to advertise on other page.
● Article spinning is not at all recommendable. Do not take an article for one site and rephrase it to make it look new.
● Make sure your products are unique and not a duplication.