Whether you’re a plumber, an electrician, a painter, or a carpenter, you know that the construction industry is challenging. You always need to be at the top of your craft. You have to maintain the proper insurances and licenses. You have to stay abreast of new technologies to ensure that you’re always doing the best job. And you have to maintain strong relationships with clients and customers. After all, the success of your business relies largely upon referrals and word of mouth.
In addition to word of mouth, you can reach out to customers through social media. You can run specials and promotions to attract new customers. But you also have to assume that all of your competitors are doing those same things. So how do you separate your business from the competition? By figuring out some interesting new ways to market yourself. That’s why now is the perfect time to start thinking about customizing construction christmas cards like these designs from Ziti Cards.
Build Your Business by Honing Your Skills and Perfecting Your Talent
If you lay crooked tile, do messy masonry work, or drip paint on your client’s floors, it doesn’t matter what marketing techniques you use – the quality of your work will ultimately determine the success of your business. Regardless of what area of construction you work in, it’s crucial to be skillful, neat, and considerate of your clients’ needs. No matter how big or how small, when the job is done you want your clients to be proud of the work and show it off to all of their friends (aka future potential customers for you).
Aside from honing those specific skills and doing exceptional work, construction companies also know that it’s crucial to price jobs accordingly and be competitive with other contractors that may be bidding on the same job. But your work doesn’t stop there. Fair pricing and excellent workmanship can certainly help propel your business forward, but the most successful businesses are those who know how to retain customers, connect with new clients, and drum up new business.
Increase Your Business with the Right Marketing Techniques
Whether your passion is roofing, restoration, floor sanding, demolition, or installing cabinetry, as an owner or manager of a construction company there is one other skill you need to learn – marketing. And that means more than posting a few messages and photos via social media. The holiday season is one of the best times of the year to connect with clients. And one of the easiest ways to make those connections is by sending your clients a personalized construction business card.
With industry-specific designs for construction workers from drain cleaners to glaziers to locksmiths, it’s easy to find fully customizable holiday cards. From Xmas cards featuring ornaments and Christmas trees to non-denominational cards with snowflakes and season’s greetings messages, our cards are the perfect way to reach out to customers and clients during the winter holidays.
How to Crush the Competition
Undercutting the competition with slightly better pricing and being able to stick to a schedule and budget are key ways to build and develop your business. But there’s something else that you can do that will separate you from your competitors – treat your customers like family.
You don’t have to invite your customers over for Sunday dinner or host them for the holidays – you can create and maintain strong relationships just by showing them respect and being honest throughout every step of the job. And when the job is done, take the time to thank them for their business and remind them who to call when they need more work done. With a personalized and customized greeting card, crushing the competition is easier than ever.
Construction Business Cards to Thank Your Customers
A customized construction business card is the perfect way to say thank you to customers for hiring you in the first place. Thank them for their business. Thank them for welcoming you into their home or onto their property. And let them know that you’re appreciative of their time.
Sending a customized holiday card lets you say season’s greetings and thank your clients for the work they hired you to do throughout the year, but that’s not the only time or the only way to say thanks. In addition to hundreds of customizable Christmas cards and holiday cards, customizable thank you cards that are perfect for sending at any time of year. If you do a job in January or February, there’s no need to wait until the following December to say thanks. An industry-specific card customized with the name of your business can be sent at any time of year.
Construction Business Cards to Connect With Current Clients
Construction business cards make it easy to connect with current clients that you’ve done recent work for, but they’re also a great way to get back in contact with customers you may not have spoken to in a while. If you have a marketing strategy in place, you probably already reach out to past clients with email updates on your business and current promotions. But every customer knows that your mass email blasts go to everyone you know – they’re far from personal.
With a holiday card, however, you can include a personal message. You can take the time to write something specific inside. The simple gesture of wishing your clients well during the winter holidays is a great way to put yourself in the forefront of their minds. And when a new project rolls around next year, they’re more likely to remember your holiday card than a random email sitting in their inbox.
Construction Business Cards Can Build Your Network
Looking to steal clients away from the competition? Have a few leads you’ve been working for a while but haven’t been able to pin down? With a customizable construction business card, you can ease off the hard sell for a bit and let those potential clients know that you’re thinking about them with a simple holiday greeting.
A holiday greeting goes a long way. If you’re trying to secure some new connections with potential clients, a customized Christmas card can put you one step closer to creating a relationship that can turn into future business.
Make a Statement by Customizing Your Cards
Anyone can go into a big box store and buy a bulk package of 100 Christmas cards – but those generic holiday cards aren’t going to do much to promote your business. Instead, look for industry-specific cards that reflect your specific trade. To go one step further, customize them by adding your company name to the front or the inside.
Why do customized cards make a difference? For starters, it will make your customers take your business more seriously. It will help your card stand out from the cards your clients receive from family and friends. It also shows that you pay attention to the little details – and when you work in the construction industry, it’s all about the details.
Conclusion
If you run a construction business of any sort, there’s a good chance that you have some downtime around the holiday season. Most clients don’t want to do repairs and renovations during the holidays, but that doesn’t mean you have to stop working. If you don’t have a lot of jobs to do in November and December, work on building your business with some unique marketing efforts, including sending out customizable construction Christmas cards.
Customizable construction cards make it easy to promote your business. You can thank clients for business you’ve done together throughout the year. You can connect with clients you haven’t worked with in a while, and you can even reach out to prospective new contacts that can turn into clients in the future. Show your clients that you pay attention to the details. Let them know you value their business. A customizable Christmas card is an easy and effective way to set yourself up to do more business in the New Year.
Shop now to find construction business cards for plumbers, electricians, carpenters, handymen, masons, bricklayers, and other construction experts!
