San Francisco (CA) – Google has reported revenues of $5.52 billion for
the quarter ended June 30, 2009. According to CEO Eric Schmidt, 2Q
year-over-year revenues registered a respectable increase of 3 percent
despite the difficult economic climate.
“Google had a very good quarter, especially given the continued
macro-economic downturn. While most of the world’s largest economies
shrank, Google’s year-over-year revenues were up 3 percent,” said CEO
Eric Schmidt. “These results highlight the enduring strength of our
business model and our responsible efforts to manage expenses in a way
that puts us in a good position for the economic upturn, when it
occurs. We remain focused on investing in technical innovation to drive
growth in our core and new businesses.”
Schmidt explained that Google-owned sites generated revenues of $3.65
billion – or 66 percent of total revenues – in the second quarter of
2009. This figure represents a 3 percent increase over second quarter
2008 revenues of $3.53 billion.
Other notable statistics include:
- AdSense programs – Generated $1.68 billion, or 31 percent of total revenue.
- International revenues (excluding the US) – reached an impressive $2.91 billion, representing 53 percent of total revenues.
- Income from the United Kingdom – Totaled $715 million.
-
Aggregate paid clicks – Clicks related to ads served on Google sites
and the sites of AdSense partners increased approximately 15 percent
over the second quarter of 2008 and decreased 2 percent over the first
quarter of 2009. -
Average cost-per-click – Clicks related to ads served on Google sites
and the sites of AdSense partners decreased approximately 13 percent
over the second quarter of 2008 and increased 5 percent over the first
quarter of 2009. -
Traffic Acquisition Costs – The portion of revenues shared with
Google’s partners decreased to $1.45 billion in the second quarter of
2009, compared to TAC of $1.47 billion in the second quarter of 2008. -
TAC as a percentage of advertising revenues – Fell slightly to 27
percent in the second quarter of 2009, compared to 28 percent in the
second quarter of 2008.
