Facebook eyes Face.com for face recognition technology

Israeli media are reporting that Facebook’s planning to acquire facial recognition company Face.com for tens of millions of dollars.

According to Hebrew news site Newsgeek, the price is likely to be between $80 and $100 million. The purchase has been rumored before, but was said to have been abandoned because Facebook’s offer was too low.

Face.com already powers two photo apps on Facebook’s platform, Photo Finder and Photo Tagger, allowing users to scan photo albums for friends’ faces. Facebook also uses Face.com’s API in its own facial recognition system.

It also offers an open API that allows third-party developers to incorporate the technology in their apps, and which has been widely taken up. Earlier this month, it also launched a mobile app of its own, KLIK, that uses face recognition to tag photos of Facebook friends in real time.

Facebook’s been pretty keen on photo applications of late – particularly when it comes to mobile.

It recently agreed to acquire Instagram for $1 billion, with its photo sharing capabilities set to be integrated into Facebook itself, as well as continuing as a separate product.

And last week it launched a new Camera for iOS app that allows users to shoot, filter and share photos on the iPhone and iPad.