Popular Banner Sizes: Make brand promotion effective

Making a banner is quite easy, but making an effective banner is that much more difficult. A banner should not be thought of, as a display board. Rather a banner with a right design and a right size can be one of the most effective methods for promoting the brand or purpose.

When one is going to make a selection for a banner, the first thing which they need to identify is the purpose- if the banner is going to be used as a decorative banner (to be used for a function to add to the mood of the occasion) or is going to be used for some community announcement (say grand opening of some sales event where it would be expected to capture a lot of attention)

Secondly, it is important to identify the duration for which the banner is going to be used. The announcement banners might be used as pop-up banners and might be hung for 30 – 60 days near some busy intersection whereas a banner made for celebrating an occasion might be hung only for a few hours during the course of the event and might be hung indoors.

Banner Sizes & Templates

Banners usually come in several different shapes and sizes right from 1 by 1-foot banners to the huge banners falling off from the casinos & sky scrapers in big cities. Some of the most used banner sizes include-

∙ 1 by 3, 1 by 4, 1 by 5, 1 by 6, 1 by 8-foot banners which can be used as pop-up tents

∙ 2 by 2, 2 by 4, 2 by 6, 2 by 8, 2 by 10, 2 by 12, 2 by 20-foot banners which can be used for parties

∙ 3 by 3, 3 by 4, 3 by 6, 3 by 8, 3 by 10, 3 by 12, 3 by 20-foot banners which can be used for high traffic purposes

∙ 5 by 5, 5 by 8, 6 by 6, 6 by 8, 8 by 8, 8 by 10, 8 by 12, 8 by 16-foot banners which are an excellent choice for backdrops

∙ 10 by 8, 10 by 10, 10 by 15, 10 by 20-foot banners which can not only be used for huge high traffic but can also be used for draping the large structures along with being used as backgrounds for tradeshows and concerts.

Since banners come in so many sizes, it is important to make a correct choice with regards to the purpose it needs to serve. And rightly chosen the size is one of the best ways of advertising the brand which can have far reaching effects.

In general, the dimensions of the viewing area determine the actual size of the banner.  For indoor events, in a small or a medium sized room, a 2 by 6-foot banner will work perfectly fine. However, for events to be conducted in the convention center, a 4 by 8 or a larger banner would be required so that the banner catches the attention of the majority of the people.

This is how the size of banners plays an important role in advertising the brand. Will this help you make a better choice for the sizes in the future?