The world of marketing is changing all the time, but the basics are still the same. You need to get eyes on your business or product, but it can be difficult these days. There’s a lot of noise out there. So, what do the tech-savvy use to promote their brand? Here are a few innovative ways to get people interested in your product in the digital age.
1. Promo Modelling/Brand Ambassadors
Promo models and brand ambassadors work in a world of subtle social engineering. They promote all kinds of products, from books to drinks to holidays. This can be done using a booth at a trade fair or other spectacle, but the most frequent uses of these types of workers is in a social situation. For example, promo models can be hired to sit on the subway reading a particular book for a certain amount of time. It’s a unique and innovative way to get the word out.
2. Digital Marketing
Now that we are connected internationally, the world is your oyster. The best way to utilize the marketing potential of the Internet is to hire a social media manager with a proven track record who can stay on top of all the trends for you. If you’re compiling an email list, make sure that you’re offering something of use to a potential customer, so that they’re always happy to see communication from you in their inbox.
Solo Ad companies can help you send targeted emails to get traffic and sales fast. Content needs to have value; keyword stuffing doesn’t work anymore. People want to find quality content that can help them with their questions or solve problems, and that’s where your focus should be when sending out-emails, creating blog posts or other content online.
3. Networking
One of the best ways to promote any business is through networking. This is what will land you some of your best customers. Business is all about relationships at the end of the day. Attend local networking events or conferences where you can make connections and hand out business cards. If there is a conference or meet up in your area of expertise, this is the ultimate chance to build your network both nationally and internationally. Remember to save all the business cards you collect and follow up with a polite email after the event. You may not see immediate results, but by growing your list of contacts and also proving you’re a trustworthy person means that you’ll begin to see payoff further down the line.
4. Reward Customer Loyalty
The way you treat your customers will be remembered. This is one of the most important aspects of business. You want people to return, and you also want them to speak positively about your business. Word of mouth is still one of the most powerful tools for marketing, and it’s even more important in these days of Yelp and other business review sites. New customers are valuable too, but remember the customers who have been with you for years. A loyal customer is valuable and will be the backbone of your business, so developing a customer loyalty plan can keep them coming back for more.
5. Product Placement
This term is usually related to television or movies, but it’s also possible to use online resources for this kind of marketing. If you research influencers on social media, those with more than 100k followers, and make sure they are related to your business somehow, product placement can be extremely lucrative. The stars of Instagram, Tumblr, and Twitter can boost sales with a single post. It’s better to contract with them for a series of posts scattered throughout their timeline, as people usually need to see a product more than once to inspire a purchase. This may be one of the most effective ways of marketing your product because you can see instant results.
Marketing your brand in 2018 shouldn’t be confusing, but it can be a little overwhelming for those who aren’t accustomed to the Internet fast lane. This is why hiring specialists for these types of jobs tends to be the best investment you can make, as they’ll have their finger on the pulse of what’s hot, from hashtags to trending Twitter topics. This list of pointers may even improve your own marketing savvy and help you to become an expert in your own right.
