About one and a half decade ago, the use of online space was not emphasized as much as it is today. The business clients have moved from physical locations to online space. The internet has made the world to be a global village where you can expect clients from any location in the world. It is therefore upon you, as a business to make your website stand out from your competition.
According to statistics carried out in August 2017, there were over 1.5 billion websites in the world and only 22% of these websites are satisfied with their conversion rates. The performance of your website is determined by the web hosting you choose for your business. As much as all web hosts promise to be the right ones for you and that you get the right value for your money, there is a need to do a thorough research on the right platform. You need to evaluate your needs so that you can settle for the right web hosting company. The choice you make can determine the success or failure of your business. One of the most reputable web hosting companies, 28.Hosting explains why you should insist on getting a proper hosting plan. This is what happens when you make a wrong choice on your hosting.
There is a massive loss of revenue.
One of the main reasons why businesses build their websites is to maximize their profits. Having a wrong choice on your hosting can cause an outage on your website. Your website visitors will be unable to view your blogs or learn about your products and services. If you run an e-commerce store, you may end up losing much on sales thus influencing your losses. There is a time that one of the biggest e-commercestores, Amazon had an outage of about 40 minutes. The downtime may not be that long but they lost quite an amount on their sales thus having an influence on their revenue.
Your business may have a negative SEO ranking.
The goal of getting a proper functional website is to increase the conversion rate. To do this, a business must have an effective content marketing thus visitors will easily find you on the search engines. Having a wrong choice of web host will affect your SEO ranking because, if your website goes down for quite a number of times, it may be uneasy to visit the website and thus affecting the overall SEO ranking. In addition to repeated down times, some hosting plans may render your website to be quite slow and according to statistics, 40% of web users abandon a website it takes more than three seconds to load. The more your website is abandoned the worse the effect it will have on the overall SEO ranking.
Your website is prone to malware and other security concerns.
There is nothing that affects the website than being prone to malware attacks. As much as there is no definite solution to these attacks, choosing a proper professional will give you proper back up for your data thus making it easy for you to restore it in case your website is attacked. Choosing a reputable hosting plan such as 28.Hosting will assist you with any technical support that you may need. this includes the maintenance as well as 24-hour security issue support.
To avoid these results, you need to carefully choose a proper web hosting provider. To settle on the best provider, you need to consider the following.
- Understand the different web hosting options available.
- Consider a hosting that offers you great technical support.
- Look at the review of the hosting provider. Consider that which has excellent up-time record and good reputation.
- Consider the cost and the value you get from the hosting provider.
Your business depends on the choice of hosting provider and it is therefore important to bear the above in mind.
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