Internet Marketing has a broad connotation. It delves into online shopping, blogging, content marketing, email marketing and other digital marketing techniques. It has helped businesses to establish their brand identity through increased visibility. The affordability of internet and its penetration to the remote areas has made digital marketing a viable option even for businesses at the lower rungs of the ladder. However, customers can also benefit from internet marketing. Internet marketing has changed the shopping experience through the use of augmented reality in the last few years. Here are six ways in which consumers can benefit from internet marketing.
1. Curated Content
Content curation is presenting handpicked information on a specific topic. Contents which touch the intricacies of a subject are usually popular among the readers. Some of these include top 10 lists, interviews of industry experts, reviews on new gadgets and recommendations of products. This has been an effective strategy used by experts of any digital marketing company to boost web traffic.
Moreover, content curation saves the time of the readers. Further, some of the articles include thoughtful insight of the topic. For example, a person reading the review of a new smartphone launched in the market would also be interested in its comparison with other phones in similar budget range. So, market experts consider to include the comparison with other phones in the similar price range. Thus, the user doesn’t have to visit another website and this saves his time.
2. Up-to-date Information
Technology has been developing at a tremendous rate in the last one decade. Information is consumed at a fast rate. So, to stay ahead in business, several companies battle to be the first to deliver news and important statistics as soon as it emerges. Internet marketing involves social media marketing and platforms like Facebook and Instagram play a crucial in reaching out to the audience faster. A mere hashtag can create ripples among the masses that a news channel may not create telecasting ‘breaking news’ throughout the day. Social media can’t be stereotyped as an isolated marketing medium anymore.
3. Reduces Carbon Footprint
Carbon Footprint is the amount of carbon dioxide released due to the activities of a certain business. Internet marketing can greatly help to reduce the carbon footprint, thus, promoting sustainability. For example, using digital payment services can reduce the use of paper currency notes. Further, online shoppers save on fuel by not driving to the supermarket. This also reduces the emission.
4. 24/7 Availability
One can find out about your business at any point of time. There is no opening and closing time for internet. A well-thought advertisement and marketing campaign can buzz around customers 24/7. Further, online marketing enables small and medium businesses to be active in different time zones. This makes it convenient for customers to shop as per their convenience.
5. Credibility and Consensus
Different customers can rate your product and these are visible to other customers as well. Thus, a good product is likely to gain greater consensus among other buyers. Further, the online presence of a business can be reassuring. Customers can see and verify the various certifications like ISO awarded to the organization. Often businesses don’t mind flaunting them on the home page of their website. Customers from remote locations can easily contact businesses for service or product.
6. Broad Spectrum of Markets
Internet marketing has empowered people to discover new markets. Customers now don’t have to be under the persuasion of sales person who may try to connect with them emotionally and sometimes violently. They can purchase products not available in their local market at the click of few buttons. With internet marketing, customers have become decisive.
Therefore, internet marketing has given customers a global reach and opened up a whole new avenue of options for them. It has made consumers sensible, aware and decisive. In a nutshell, it has empowered customers.
