SmartProtec is a security feature for mobile devices that helps protect devices and data against loss and theft. “Lost and stolen items are not recovered mainly because owners can not be contacted. Instantly activate SmartProtec security feature for your items such as PDA, cell phone and laptop. If something is lost or stolen, SmartProtec allows the finder or the police to contact you immediately with the serial number of your item without disclosing your personal information.”
More information is available here.