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Bluetooth exploited to enable unsolicited ads via cell phone

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Bluetooth exploited to enable unsolicited ads via cell phone

Passengers waiting to board a Virgin Atlantic Airways flight at London Heathrow airport may get an unexpected invitation on their cellphone these days.

Under a new advertising program, transmitters are beaming out text messages to the phones of people walking by to ask them if they would like to watch a video-clip ad on their phone’s screen. The commercial, aimed at passengers in Virgin’s first-class lounge, touts a new SUV, the Range Rover Sport.

Read the complete story(WSJ.com)