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Google launches Amazon-style book search business

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Google launches Amazon-style book search business

Google on Wednesday quietly launched a new search technology to help publishers sell books online, a fast-growing market dominated by Internet retailer Amazon.com.

Google founders Larry Page and Sergey Brin will host a press conference on Thursday to demonstrate the technology at the Frankfurt Book Fair, an important showcase if the Internet search engine is to recruit the heavyweights of the book publishing industry.

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