Yahoo expands search wars to mobile service

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Yahoo expands search wars to mobile service

Yahoo has launched a mobile version of its Web, image and local search offerings, a move that opens up a new and wireless battlefield in the search engine wars.

At least initially, Yahoo’s mobile search will be stripped of content-relevant ads from its Overture paid listings business, a sign that analysts saw as a desire by the portal to build a customer base among mobile users.

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