MSN mimics Google with paid search

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MSN mimics Google with paid search

Microsoft is attempting to encroach further into Google’s territory with the announcement that it is soon to start selling keyword advertising in the US.

According to the Wall Street Journal, Microsoft will announce its new strategy next week. The strategy involves starting to charge advertisers to display links to their products when certain words are entered into MSN’s search facility. The service will be known as MSN Keywords.

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