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What is a CRM Application and Why Should it be the Backbone of All Businesses

Even the smallest businesses are handling customer data in huge amounts. You may not even realise you’re doing it. That telephone call counts. That email. That click through to certain pages on your website. That’s before looking at the data being harnessed by each and every sales lead and prospect which is actively acted upon. This data is valuable – it tells you about your customer.

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3 Ways Customer Relationship Automation Can Help Your Business

To keep up with competitors already using customer relationship automation solutions, it’s vital to start getting up to speed on this technology now. Here’s a guide to how you can use customer relationship automation technology to improve your efficiency at generating leads, converting leads into sales and delivering effective customer service.

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