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Proven methods to grow and scale up your tech start-up

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Many people as a result of reading and watching tech start-up stories decide to launch their own adventures, the results however, are not the same; some succeed but a large proportion fail.

Success stories we see and hear are playing a crucial part in the lives of many people. These success stories have not only provided edutainment to people as they read the stories on social media and other channels but they serve as inspiration to others. Many people as a result of reading and watching tech start-up stories decide to launch their own adventures, the results however, are not the same; some succeed but a large proportion fail. Why is this so? No single answer can explain this but to avoid failure, emerging tech start-ups need to consider the following proven methods to avoid failure and grow their businesses.

Build a community

No matter the corner of the globe you find yourself in, there is one requirement for anyone who has his/her own tech start-up or who is planning to have one i.e. an online presence in the form of a website. While it’s a prerequisite to have a website that showcases and explains in detail what your business has to offer, you don’t have to end there. To ensure the success of your business, you need to build a community. This community can only be built via social media means your business needs to have a strong and robust social media presence where customers and potential customers can meet and discuss everything about the business. In other words, this online community has to become brand ambassadors of your start-up, helping to spread the message about the business. To do this, you can employ the services of a digital marketing agency or you can learn to do the digital marketing yourself i.e. if you have time on your hands.

Ask for advice

Most if not all successful tech entrepreneurs have had mentors or people who imparted them with crucial knowledge and advice along the way before they finally made it. Having someone who adds his/her own voice on how you are doing your things is very important therefore you need to make plans to look for a mentor or if not possible you can ask for advice from others who have been in business for a long time. Better still, rather than waiting for the advice of people from the outside, you can promote a positive environment where your staff can chip in occasionally with their own advice.

Set timely specific goals

When starting a business, goal number one is to succeed i.e. grow the business and realize profits. Though this is important, it should not constitute the only goal of a business. You need to come up with ‘smaller’ goals that all add up to the big goal which is the success of the business. Some of the smaller goals you can set for your business include setting the percentage of the target audience you need to reach with your social media campaign in a week or a month. Once people become aware of your brand, it’s easier to generate more leads hence more prospects and customers.

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