Sony continues to differentiate Vaio brand from price-performance notebooks

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Sony continues to differentiate Vaio brand from price-performance notebooks

Kunimasa Suzuki, head of Sony’s Vaio business worldwide, stated that the VAIO brand will continue to target the mid-range and high-end notebook markets and differentiate from sub-$1000 models.

As an expansion in the desktop replacement market spurs notebook demand, sales of Sony’s VAIO-branded notebooks is climbing without being squeezed by price-performance models, according to Suzuki.

More here at DigiTimes.

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