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Reorganized Claria to launch personal home page adware generator

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Reorganized Claria to launch personal home page adware generator

In a sweeping attempt to redefine itself without repositioning itself, adware manufacturer Claria this morning announced the naming of a new president/CEO and executive vice president, along with a renewed focus on what the company is calling its “opt-in personalization platform.” PersonalWeb, states this morning’s press release, will be a software tool for individuals to create their own start pages for the Web, complete with behavioral tracking that enables the placement of targeted advertising for those home pages.

Read the complete press release(PR Newswire)