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Madagascar – a surprise blockbuster for Activision

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Madagascar - a surprise blockbuster for Activision

DreamWorks Animation’s “Madagascar The Game” rings the cash registers for Activision. According to the company, it has shipped more than one million units worldwide since its release on May 24. Activision also announced today that the company’s U.S. console and handheld sales in dollars for the months of April and May combined increased 65 percent over the comparable period last year.

Activision is among the largest video game publishers in the US with revenues of 1.4 billion in 2004. (THG)