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Pro-DTV public service ads to roll out in UK

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Pro-DTV public service ads to roll out in UK

A major advertising campaign to persuade viewers to switch to digital television will launch next month in Great Britain. The campaign will promote the benefits of digital, including better picture quality and improved channel choice, in an attempt to persuade viewers to switch to digital TV. It is being coordinated by SwitchCo, the organisation set up by public service broadcasters and digital TV operators to mastermind the rollout of digital terrestrial television across the UK.

For the complete story, go here…(Guardian Unlimited UK)