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Warner Music to launch "e-label" for releasing songs in clusters, not albums

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Warner Music to launch "e-label" for releasing songs in clusters, not albums

Warner Music Group has announced plans to start a digital-only music label that it will use to promote new artists. Instead of the traditional album releases, a “cluster” of about three songs from an artist would be released every few months.

Warner says this new “e-label” would put less pressure on new artists to produce an entire album, and instead give them more time to concentrate on only a few songs.

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