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How Social Influence Significantly Manipulates ‘The Wisdom Of The Crowds’

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How Social Influence Significantly Manipulates 'The Wisdom Of The Crowds'

Digital ratings platforms proliferate our lives and influence the consumption of wide ranges of goods and services. Given their widespread use and relative transparency, most users have come to expect that the comments and ratings onsites such as TripAdvisor, Angie’s List or Open Table accurately portray the wisdom …

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