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Tweets Are The Fruit Flies Of Consumer-Facing Data Science—For Better and Worse

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Tweets Are The Fruit Flies Of Consumer-Facing Data Science—For Better and Worse

Businesses are plunging headlong into the age of social listening analytics without fully thinking through the many issues surrounding the quality of this intelligence. There is plenty of valuable customer intelligence to be had from filtering the social firehose. However, the overwhelming volume, velocity and variety of noise …