We all know that new-car smell – a cocktail of mostly poisonous chemicals, apparently – but what about that new Mac smell?
Well, it seems that some people have noticed and liked the scent, and now three Australian artists say they’ve put it in a bottle.
Melbourne-based artists Gavin Bell, Jarrah de Kuijer and Simon McGlinn have identified the components of the new-Mac smell as plastic wrapping, printer’s ink, paper, plastic and the smell of the aluminum laptop itself.
To find and blend these smells, they went to a company called Air Aroma.
“The scent requested by our client was quite unusual, so we contacted our fragrance suppliers in the South of France to send over samples of fragrances with the aroma of glue, plastic, rubber and paper,” says the company.
“Air Aroma fragrance designers then used these samples as ingredients to create a range of signature blend fragrances. The blends, each with unique recipes were then tested in the Air Aroma laboratory until a final fragrance was ultimately selected.”
If, though, you’re thinking that this is your loved one’s next Christmas present sorted out, there’s disappointment in store. The boys have no plans to release the scent as a commercial product, but plan instead to use it to perfume their next exhibition in Melbourne next month.