In order to drive 3DS headlines away from its competitors, a major video game retailer is reportedly pulling shenanigans.
Game, a leading retail chain in the UK, is coming under fire after it reportedly told employees to buy 3DS units on launch day, then immediately resell them at Game as pre-owned systems. That would get customers in the store and they’d be more likely to load up on games.
The store would actually make money on each 3DS sale too, because there were online retailers selling the device for up to 25% off its list price.
Nintendo issued a response to CVG, saying, “We believe the level of this activity to be very, very minimal and as such believe it will not significantly influence our final GfK Chart Track number.”