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Yahoo cuts data retention times

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Yahoo cuts data retention times

 

In an attempt to bolster trust with its users, Yahoo has revamped its global data retention policy, promising to anonymise user log data within 90 days, half the period stipulated by the EU. The company added that the new policy will apply to page views, page clicks, ad views and ad clicks as well as search log data, but also said that there would be exceptions when forced to keep the information for fraud, security or legal reasons.

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