Roller banners are often overlooked in the corporate world in favour of more “modern” marketing techniques like online marketing and social networking. But roller banners still have an important place in promotion. And they work especially well when you use them outdoors.
In order to create the best impression with a or a vinyl banner, you do need to pay attention to a few key details. The type of banner you choose can help your company look more professional – or less. Think about the banners you’ve seen in the past that are falling off their fastenings, faded in the bright sunshine. It is important to choose the best banner for the purpose. In this way you gain a valuable marketing tool which is surprisingly cost-effective.
1. Consider Price
But don’t automatically choose the cheapest option on the market without fully investigating the quality of the banners. can be very well-made, with good attention to detail, good finishing, and excellent materials. These banners probably aren’t the cheapest on the block. That doesn’t mean you have to spend masses of money to get something good – far from it. Shop around and you will see the variety on offer in terms of price and quality.
2. Think About Frequency of Use
If you are only going to use a roller banner once, and you don’t care that it may be unusable by the end of the day, one of the cheapest options may suffice. But why restrict your options? By thinking about a more robust and long-lasting banner you can maximise your investment by using it on different occasions in the future. You may want to think about how to develop a banner that can be used on different occasions, or one where the design or wording can be changed slightly each time.
3. Consider Weight
An outdoor roller banner should not be so light it will fly away down the field as soon as a gust of wind picks up its corners. But on the other hand, it shouldn’t be so heavy that you are struggling to set it up and transport it. Look for quality banners that offer a robust solution. You need something to withstand the rigours of being outdoors, but there is often a middle way that allows you to actually pick up the banner at the end of the day.
4. Be Aware of Ease of Use
An outdoor banner is pretty useless if you can’t actually put it up. Or take it down. Plus, you don’t want something that is so difficult to handle you have to get to the show three hours early just to erect it. High quality banners are also simple to use. Check to see how the banner’s mechanisms work to make it easier on you and your team.
Image: Image courtesy of phanlopp88/ FreeDigitalPhotos.net