Opinion – Indianapolis (IN) – When Steve Jobs wrapped up the iPhone pre-product announcement on January 9 at MacWorld, 2007 with this comment: “I skate to where the puck is going to be, not where it’s been,” he may have been speaking more truth than he realized. Since then, several upcoming portable touch screen devices have been seen on product roadmaps, including a very similar looking product from Intel at IDF 2007 called Moorestown.
With over one million iPhones sold in less than three months in U.S. markets alone, the people have spoken. Consumers want a comprehensive, unified device, something that does more in a single package. Those same consumers have also demonstrated they’re willing to pay a premium for such abilities. This even includes the sum cost of separate devices wrapped up into a single device, as with iPhone’s pricetag. It’s this last reality which seems to have caught the eye of other companies now looking to offer similar, competing products, hoping to fetch a slice of that GUI touch screen pie.
Last week at IDF 2007, Intel demonstrated a Mobile Internet Device (MID) called Moorsetown which should be available by the end of 2008. We were told by Intel that they could not have demonstrated this device if it was in any way, shape or form partnered with Apple because of Apple’s history of full embargo on all unannounced products. The fact that they did show it means Intel is working separately from Apple to provide users with this very similar-to-iPhone device.
About the same time we saw three new products from Samsung that bear a striking resemblance to the touch screen iPods. These are also available in several colors to meet your personal needs.
And still more devices were on display at IDF from other companies, and more are coming. Each of these demonstrates the MID future will be one of a GUI-based touch screen world.
We’re seeing a significant trend toward GUI-based touch screen devices. And it’s exactly because people want the “sleek all-in-one” device, that form of broad-band Internet, cell phone and digital media combo they can carry around with them in their pockets. Jobs may have been right when he said the iPhone will change the world in 2007. Though, it just might take until 2008 when the competition is more widely available for it to really be driven home.