Blizzard has signed a deal with Soft-World International Corporation to distribute and operation the upcoming World of Warcraft: The Burning Crusade Expansion in Taiwan, Hong Kong and Macau. Soft-World will sell game and will also give customer support.
Both companies are now localizing, that is changing the language text to traditional Chinese writing and hope the expansion will be released soon after the regular January 16th world-wide release.
Blizzard still hasn’t reached an agreement with The9 in China about the Burning Crusade Expansion. The9 distributes the game and manages WoW servers within China and gives about 25 percent back to Blizzard. The9 estimates that China has almost six million WoW players out of the 7.5 million worldwide total.