Cupertino (CA) – Adding to its extensive library of Ipod models, Apple today announced plans to release an 8 GB version of its special edition Ipod Nano Red. Set to launch in stores this weekend for $249, it will try to bring back interest in the HIV/AIDS charity that was tied to the original Ipod Nano Red.
The original 4 GB Ipod Nano Red, which was released last month, was created by Bono, lead singer of U2, as part of the musician’s campaign to encourage businesses to help in the fight against HIV/AIDS in Africa. Apple pledged that $10 of every red Ipod sold would go to The Global Fund To Fight AIDS, the AIDS charity most closely supported by the United Nations.
“Customer response to the iPod nano RED Special Edition has been off the charts. We’re thrilled to add a second model with 8GB of capacity, enough for 2,000 songs, so customers have yet another choice in supporting this important cause,” said Greg Joswiak, vice president of worldwide Ipod product marketing.
The new 8 GB Ipod Nano Red is available today from Apple’s Web site, and is headed for Apple retail stores this weekend. It has a retail price of $249, $50 more than the 4 GB model.