Cupertino (CA) – Apple today expanded its Ipod Nano line with a bright red model, which contributes a portion of its revenues to RED, an organization founded by U2 lead singer Bono and Bobby Shriver dedicated to battle AIDS in Africa.
Apple said that it will provide $10 of each Ipod Nano “(PRODUCT) RED Special Edition” music player to the organization. The bright red player complements the already available second generation Ipod Nano, which is sold in black, silver, blue, green and pink colors. The Special Edition is available as a 4 GB model only and is priced at $200 – the same as other 4 GB Nano models.
Apple also offers a silver 2 GB version of the Nano for $150 and a black 8 GB model for $250.
“We’re ecstatic that Apple is giving their customers the choice to buy a red iPod nano and help women and children affected by HIV/AIDS in Africa,” said Bono, co-founder of RED, in a prepared statement. “It’s wonderful to see this incredible level of commitment from companies that are willing to lend their creativity in the fight against AIDS in Africa, the greatest health crisis in 600 years.”