Sony pulls ‘black vs. white’ PSP ad campaign after racism complaints

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Sony pulls 'black vs. white' PSP ad campaign after racism complaints

Reuters reports this morning that a PlayStation Portable billboard campaign featuring a black-and-white photograph of a lady in powder-white makeup and clothing, grabbing the face of a darkened black lady, is being discontinued by Sony in the Netherlands. Apparently, there were complaints that the imagery – which was designed to show ceramic white, the new color of some PSP models, as competing with jet black – had racist overtones.

…The ad campaign riled California Assemblyman Leland Yee, the National Association for the Advancement of Colored People (NAACP) and a youth civil rights education project called Sojourn to the Past.

Those critics condemned Sony’s use of the racially charged photo to sell a product and said it recalled an age and time when black people were portrayed in minstrel shows.

A similar set of photographs were used in PSP promotional photography, placards, and billboards displayed in Los Angeles last May during the E3 Expo.