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AMD to launch pricing campaign to counter Intel

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AMD to launch pricing campaign to counter Intel

AMD will launch a pricing campaign later this month, covering the full range of its product line, in head-to-head rivalry with Intel, which is expected to lower the prices for its processors in July, according to sources with motherboard makers.

After actively talking to motherboard makers in search of ways to counter Intel’s price cuts, AMD has come up with a new pricing solution, despite tight production capacity and possible erosion of its profits, the sources said.

More here at DigiTimes.

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