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Intel quietly invades your living room

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Intel quietly invades your living room

Taipei (Taiwan) – The 965 chipset that Intel announced here this week is leading the chipset company’s latest charge into our living rooms and, presumably, our hearts. Intel is capitalizing on the move towards HD- capable PC’s, touting its integrated graphics chipset as a far better solution for people to use in HTPC’s than say Nvidia’s PureVideo HD, mainly because of cooling and noise concerns.

The G965 flavour of the chipset comes with Clear Video Technology, which decodes images through the chipset, and we’re told sharpens images using de-interlacing, and gives users more precise image controls. Of course, anything integrated and involving such trials and tribulations is usually going to fare poorly when compared to the GeWhizzAndBang of the likes of Nvidia’s PureVideo HD on their GPU.

However, Intel does not think that it’s about advanced features. They’re obsessed with cooling and, thus, noise. An integrated solution is cooler than a discrete one, and Intel showed us their new “Quiet System” on 965 and Conroe in which they ramped up two systems, one being the 965 and the other one 945, to 90% operation. Immediately the older systems fans kicked into high gear, but the 965 system remained relatively quiet. Whether or not Intel showed us this in a loud room on purpose or not is another matter, but the side of the cases were open and we could feel the loving embrace of cold air from the loud system, whilst the 965 one remained relatively static.

The other advantage of the integrated solutions is the small form factor, and Intel showed us a small, BTX based system which had, we were being told, been running for several hours and still remained quiet and cool.

Intel was also showing off Wimax, again with the media angle, as we watched video being streamed across the room. The company wants Wimax and Wi-Fi to get along like good brothers, and so an existing (“legacy”, as they’re already calling it…) Wi-Fi connection on a laptop connects to the Wimax CPE, which then does the rest of the shunting work.

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