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Panasonic price cuts on 16x DVD burners triggers price war

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Panasonic price cuts on 16x DVD burners triggers price war

In an attempt to maintain its competitiveness in the China market, Panasonic has lowered retail prices for its 16x Super Multi DVD burners from 388 yuan (US$49) early this month to 366 yuan currently, according to industry sources. In the China market for optical disc drives, Panasonic is next to LG, Samsung, NEC, Pioneer as well as Taiwan-based BenQ, Lite-On IT and Asus in terms of market share, the sources pointed out.

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