Intel creates "vPro" platform brand for business desktops

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Intel creates "vPro" platform brand for business desktops

San Francisco (CA) – After “Centrino” for mobile PCs and “Viiv” for entertainment center PCs, Intel today unveiled its next platform label. The “vPro” brand aims for business desktop PCs combines the firm’s active management (AMT) and virtualization (VT) technologies and promises energy efficiency in combination with Core-based processors.

Business desktop PCs soon will get one more sticker, at least if they are Intel based and if they integrate the firm’s proprietary virtualization and virtualization feature sets. The “vPro” brand will appear on desktop PC cases that are built in line with the requirements of Intel’s next-generation “professional business platform” requirement, code-named “Averill Pro.”

According to Intel, vPro computers will provide built-in management (through AMT), proactive security (through VT) and energy efficient performance, which will be provided by the firm’s Conroe processors, which are based on the next-generation microarchitecture “Core.” While Intel did not provide further details on which specific processors will be part of vPro, sources told TG Daily, that the platform will be limited to Conroe E6000-series processors as well as the Q965 chipset with ICH8-DO Southbridge.

The processor family will include the E6300 (1.86 GHz), E6400 (2.13 GHz), E6600 (2.4 GHz) and the E6700 (2.66 GHz). The Conroe E4200 (1.6 GHz) series apparently will not be offered as part of the vPro brand. Compared to the current ICH7 Southbridge, the upcoming ICH8 version will remove support for parallel ATA (PATA) devices, but include two additional SATA ports, two additional USB ports, and a second EHCI controller. Also new is a fan speed control unit as well as removed support for AC’97.

Clearly, Intel follows a strategy that has worked very well for its mobile computer division and appears to be catching on in the entertainment segment as well. AMT and VT often were discussed as complex technologies with difficult to understand benefits. Substituting individual technical terms with one shiny new logo should at least help Intel’s marketing and sales department to attract more attention for its platform technologies.