Disney today has announced plans to launch a “Disney Mobile” wireless network. Designed for families, the new service will piggyback on Sprint Nextel’s infrastructure and will allow parents to not only control their kids’ call volumes but to also track their location. In addition, phone numbers can be banned, while other numbers can be set to be reachable at certain hours.
Disney is partnering with LG and Pantech to provide the phones, which will be offered for $60 at retail stores. Parents will be able to limit minutes to their kids and a “family alert” ring will hit everyone’s phone, if the limits are exceeded. Also specific numbers can be banned, which can be a godsend for parents trying to stop their daughter from talking with her latest boyfriend. The phones will have integrated GPS and parents will be able to see their children’s position on a map.
Disney says the service will launch in summer. Service fees have not been announced.