Bye bye butler: Ask dumps Jeeves

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Bye bye butler: Ask dumps Jeeves

After spending the last decade building its brand around a cartoon character named Jeeves, wants everyone to forget the dainty butler and remember its long-overlooked internet search engine as the next best thing to Google.

To make its point, removed Jeeves as its corporate mascot on Monday and unveiling a retooled website that’s designed to make it easier to find and use its search technology.

Read the complete story here. (Wired)