America Online has teamed up with Mark Burnett, creator of the reality series Survivor and The Apprentice, to create an online treasure hunt called Gold Rush!
The web-based reality series will run across several web sites on the AOL network, including AOL.com, AIM.com, Moviefone.com, and MapQuest.com. Challengers will be able to hunt for clues across the sites and look for hidden treasure buried across the United States.
Read the complete story here. (Red Herring)