Sony Corp. of America will build its own line of “personal video recorders” using technology developed by TiVo Inc.
The move lends enormous support to the TiVo technology, which uses a hard drive, a graphical interface and software to let users save TV programs for later viewing at their convenience. Using a TiVo device – currently only made by Philips Electronics – users can pause and “rewind” any TV program and “fast forward” through a previously recorded one. The digital technology also allows users to “time-shift” programs and create virtual TV stations customized to their personal tastes.
Sony will make a minority investment in the two-year-old firm, which has already won support from broadcasting powerhouses CBS, Comcast Corp., Cox Communications, Discovery Communications, The Walt Disney Co., NBC and DirecTV.
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