eMachines, the leader in low-cost PCs, is buying the company that pioneered the “free PC” phenomenon.
With its purchase of FreePC Inc., eMachines hopes to improve its relationship with customers and kickstart its e-commerce revenue.
Rather than giving away its PCs, eMachines plans to launch a new service based on FreePC software. Aimed at connecting first-time computer buyers with online vendors, the service is an attempt at “changing the nature of the PC business from a sequence of one-shot sales … to a relationship with the customer,” says eMachines president and CEO Stephen Dukker.
A full report is posted at www.zdnn.com.