Doubleclick sued over alleged cookie abuse

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Doubleclick sued over alleged cookie abuse

The largest advertising company on the Internet, Doubleclick, is being sued by a California woman over its use of cookies.

The suit alleges that Doubleclick’s cookies have gathered and sold personal information – including names, addresses and financial status – from PC users without their prior knowledge or consent.

Cookies are programs that store information about visitors to Web sites. Doubleclick’s direct marketing arm, Abacus Direct, is said to hold personal data relating to some 90 per cent of US households.

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