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Sony sets up separate chip company

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Sony sets up separate chip company

Sony is establishing a separate semiconductor company within the corporation’s greater auspices. To be called Semiconductor Network Company, it will be one of six “pillars” in its electronics business and will work closely with the other “end product” divisions including PlayStation2, digital imaging products, digital TVs and mobile products. SNC will unify and control Sony’s semiconductor fabrication business and will invest $1.4 billion in semiconductors this fiscal year. Sony’s current semiconductor business amounts annually to $3.7 billion in sales. In a related story, the PS2 game console’s pre-sales are doing so well that major retailers have stopped taking orders for the unreleased system.

For information about SNC, go to www.eet.com. For more on the PS2 pre-sales, click to zdnn.com.

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