Sirius Satellite Radio will launch its third satellite from the Baikonur Cosmodrome in Kazakhstan on November 30, When this final satellite is in place, Sirius will be able to deliver 100 CD-quality radio stations anywhere in the continental United States. Drivers will be able to drive across the US tuned to one radio station, and residents of the most inaccessible locations will have access to cutting edge radio technology.
Ford, DaimlerChrysler and BMW have made deals with Sirius, while General Motors and Honda Motor Co. are allied with competitor XM Radio. Associated Press, BBC World Service, Bloomberg, CNBC, CNN/Sports Illustrated, National Public Radio, and USA Today have all announced plans to deliver content to one or both satellite radio systems.
Alpine, Audiovox, Clarion, Delphi Delco, Fujitsu, Kenwood, Mitsubishi Electric, Panasonic, Visteon and others are building automotive receivers for satellite radio and Lucent Technologies and STMicroelectronics are developing chip sets for the receivers. The Sirius chipset is reportedly near completion and the company says it will demonstrate the system in January.
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