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FTC turns screws on Payola search

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FTC turns screws on Payola search

Federal regulators in the US have determined that several Internet-search engines are not properly informing Internet consumers when certain advertisers pay for a prominent placement in search results – which can give them a competitive “eyeball” advantage, unfair or otherwise. The Federal Trade Commission (FTC) is asking companies that maintain search engine sites to review their respective Websites to ensure that “any paid ranking search results are distinguished from non-paid results with clear and conspicuous disclosures”.

ComputerWire article

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