Back in the good old days, when companies had administrative assistants who actually had time to periodically sort through lists of company contacts, enter them into the computer, and keep the names, addresses and other information up to date, information stored in company databases was probably kept fairly current.
However, now that most companies are operating in the “lean and mean” mode, and considering that many people are working from their homes, there is most often not another person to whom this important task of updating contact information can be delegated. To the rescue comes GoodContacts, a subscriber-based software company that periodically updates its subscribers’ address book contacts. GoodContacts works by sending an email to the subscriber’s address book contacts, with a request to each contact to confirm or modify their listed information.
GoodContacts has recently released its third software version, which now purportedly includes a feature to add corporate graphics to the email updater. A ‘down’ side to the updated third version is its price: the GoodContacts subscriber service price has doubled, to $49.95 US per year for Microsoft Outlook and Outlook Express users, and for ACT users, to $99.00 US per year.
On the other hand, how valuable is frequently updated and accurate contact information? It is certainly worth at least a fraction of the salary of the person who used to track and enter all of this data.